Rebranding & web design

HR Bureau KNOW

KNOW is a fresh and contemporary HR and recruitment agency that helps companies build strong corporate cultures. Driven by a passion to change the labor market, KNOW wants to create a world where inspiring business cultures are the source of satisfaction, positive change and growth.

The KNOW team asked me to supervise their complete rebranding. We started developing Know's brand strategy where we formulated their vision and mission, defined brand values, identified the target group and established their brand personality. These insights formed the basis for the new design of their visual identity. KNOW's new visual identity is fresh, light and energetic, with powerful typography and playful geometric shapes that exude decisiveness. We wanted to create a sense of novelty and fun in a minimalist, no-nonsense way. In addition, together we designed a completely new website, brand guidelines and social media templates. With this rebranding, KNOW has a strong visual and strategic basis that reflects their mission and values.