Branding & webdesign

Loes de Vetten

Studio NNK developed a complete visual identity and website for Loes de Vetten. As an HR professional, Loes works on an interim and project basis, with a clear vision of leadership, HR and organizational development. No standard HR but an astute sparring partner who moves effortlessly between the workplace and management. The brand needed to strike that balance: professional and mature, but also warm, accessible and people-oriented. No corporate look, but a visual style that exudes strength, maturity and humanity. We chose a fresh visual direction with a contrasting palette, strong typography, and subtle details that reflect her style, vision, and character. The logo refers to dynamics, movement and connection, exactly what Loes stands for.